Transforming data into stories that drive strategic decisions
For over 15 years, I've been a data storyteller – working with every type of data imaginable. From consumer surveys and media analytics to search trends, ad performance, and behavioral data. I don't just analyze numbers; I find the narrative within them that inspires action and drives business growth.
Full portfolio coming soon • Preview available belowStrategic research and insights across the full project lifecycle – from initial questions to actionable recommendations
Understanding your audience through quantitative and qualitative research, creating actionable segments, and mapping customer journeys.
Examples: Usage & attitudes research, persona development, market sizing, segmentation studies, purchase driver analysis
Monitoring brand health, understanding your competitive landscape, and identifying opportunities for growth and differentiation.
Examples: Brand tracking, competitive analysis, positioning strategy, market dynamics, white space opportunities
Measuring what works and optimizing what doesn't across all channels and touchpoints.
Examples: Brand lift studies, sales lift analysis, foot traffic attribution, ROI measurement, creative testing
Identifying emerging behaviors, tracking cultural conversations, and spotting what's next before it becomes mainstream.
Examples: Category trend analysis, content topic mapping, seasonal patterns, cultural moment identification, social listening insights
Transforming complex analyses into compelling narratives that inspire action at every level of your organization.
Examples: Executive presentations, workshop facilitation, insights activation, cross-functional alignment
Every business has unique questions. I develop custom research and analytics solutions tailored to your specific challenges and opportunities.
Examples: Custom survey design, focus group facilitation, data integration projects, dashboard creation, stakeholder interviews
I guide projects from initial curiosity to implemented insights
Survey creation, discussion guides, methodology selection
Programming, fielding, quality control, data collection
Statistical analysis, pattern identification, insight mining
Narrative development, visualization, presentation creation
Strategic recommendations, stakeholder alignment, implementation support
Leading conversations at the intersection of AI, consumer behavior, and marketing effectiveness
2025 Research Study
Led groundbreaking research on reader engagement with AI-generated content, revealing critical insights about trust, performance, and the future of digital publishing.
U.S. News & World Report
Authored comprehensive analyses on global rankings, combining quantitative data with cultural insights to help readers understand complex geopolitical landscapes.
View all articles →Holiday Shopping Insights
Designed and executed research revealing how consumers balance safety concerns with tradition during holiday shopping, influencing major retail strategies.
View research →Whether you need research design, analysis, or strategic insights, I can help unlock the story in your data.